Media Future Conversations 2015

UNBLOCKED:
VALUING HUMAN ATTENTION
IN A CONTENT-DRIVEN WORLD

OCTOBER 13TH AT 2:0O PM

Presented by:

MEDIA FUTURE CONVERSATIONS 2015

UNBLOCKED: VALUING HUMAN ATTENTION IN A CONTENT-DRIVEN WORLD

Save the date. We have specially chosen to invite you to our second installment of

Media Future Conversations on Tuesday, October 13 at 2:00 PM. Join us for an intimate gathering of industry leaders for an afternoon of provocative conversations about some of advertising's toughest issues -- from consumer ad avoidance to content overload.

WHERE:

The Gansevoort Park Ave - Park Lounge

420 Park Ave South

WHEN:

2:00 PM - Arrivals

5:00 PM - Happy Hour

*Full schedule below

Your invite is non-transferable.

RSVP

SCHEDULE

2:00 - 2:30pm

ARRIVAL

Arrival & Wine

2:30 - 2:45pm

OPENING KEYNOTE

David Levy - true[X]

2:45 - 3:15pm

Schedule Item #3

The Intersection of Creativity, Data & Technology in Capturing Consumer Attention

3:15 - 3:45pm

AAA

Charting The Publisher Course: On-Demand Content & The Connected Consumer

3:45 - 4:00pm

BREAK

Wine + Food Break

4:00 - 4:30pm

Schedule Item #1

The New World Order of Advertising -- Content & Measurement That Really Matters

4:30 - 5:00pm

Schedule Item #1

Ad Avoidance, From The Front Lines

5:00 - 5:15pm

CLOSING REMARKS

David Levy - true[X]

5:15 - 7:00pm

HAPPY HOUR

Wine, cocktails, beer and passed hors d'oeuvres to be provided.

Schedule

2:00 - 2:30pm

Arrival

2:30 - 2:45pm

Opening Keynote:

David Levy, COO, true[X]

2:45 - 3:15pm

The Intersection of Creativity, Data & Technology in

Capturing Consumer Attention

Panel:

Lou Paskalis, SVP Media, Bank of America

Kathryn Szumowski, VP Media, Vonage

Tobi Elkin [Moderator]

3:15 - 3:45pm

Charting The Publisher Course: On-Demand Content &

The Connected Consumer

Panel:

Ken Lagana, CRO, CBS Interactive

Michael Zimbalist, SVP Advertisin, New York Times

Colleen Fahey Rush, Chief Research Officer, Viacom

David Levy, COO, true[X] // [Moderator]

3:45 - 4:00pm

Wine + Food Break

4:00 - 4:30pm

The New World Order of Advertising --

Content & Measurement That Really Matters

Panel:

Jordan Bitterman, Chief Strategy Officer, Mindshare NA

John Montgomery, Chairman, GroupM Connect NA

Ben Winkler, Chief Digital Officer, OMD

Tobi Elkins [Moderator]

4:30 - 5:00pm

Ad Avoidance, From The Front Lines

Panel:

Jeremy Tillman, Director of Product, Ghostery

Jared Lansky, CRO, Sourcepoint

John Montgomery, Chairman, GroupM Connect [Moderator]

5:00 - 5:15pm

Closing Remarks

David Levy, COO, true[X]

5:15 - 7:00pm

Happy Hour + Passed Hors D'oeuvres

ADD PHOTOS

Media Future 2015

Oct 14th 10:56AM

Media Future 2015

Oct 14th 10:57AM

Media Future 2015

Oct 14th 10:56AM

Media Future 2015

Oct 14th 10:57AM

Media Future 2015

Oct 14th 10:56AM

Media Future 2015

Oct 14th 10:55AM

Media Future 2015

Oct 14th 10:56AM

Media Future 2015

Oct 14th 10:57AM

Media Future 2015

Oct 14th 10:56AM

Media Future 2015

Oct 14th 10:57AM

SPEAKERS

Jordan Bitterman

Chief Strategy Officer

Mindshare North America

Tobi Elkin

Journalist, Editor & Storyteller

Colleen Fahey Rush

EVP, Chief Research Officer

Viacom

Ken Lagana

SVP, CBS Interactive Sales CBS

Jared Lansky

Chief Revenue Officer

Sourcepoint Technologies

David Levy

Chief Operating Officer

true[X]

John Montgomery

Chairman

GroupM Connect

North America

Lou Paskalis

SVP, Enterprise Media

Bank of America

Kathryn Szumowski

VP, Media

Vonage

Jeremy Tillman

Director of Product

Ghostery

Ben Winkler

Chief Digital & Innovation Officer

OMD

Michael Zimbalist

SVP

Advertising Products and Research & Developmentt

The New York Times

HOSTS

R. Harrison

CEO - CompanyName

R. Harrison

CEO - CompanyName

Share the details, this will be a night not to forget.

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Media Future Conversations 2015

UNBLOCKED: VALUING HUMAN ATTENTION IN A CONTENT-DRIVEN WORLD﻿OCTOBER 13TH AT 2:0O PMPresented by:

2015_10.13 - NY true[X] + Beet.TV Presents Media Future Conversations: Unblocked

UNBLOCKED:
VALUING HUMAN ATTENTION
IN A CONTENT-DRIVEN WORLD

OCTOBER 13TH AT 2:0O PM

Presented by: